The July 28th Google AdWords Presentation is Now Available

Berkshire AdWords Presentation from Thomas Attila Lewis on Vimeo.

We’ve made a video of the Berkshire Google AdWords Presentation from July 28th at the Lichtenstein Center for the Arts in Pittsfield, MA. This one is about 48 minutes but we will also do a “short and sweet” conceptual version that we will share here as well.

Here are the notes we handed out at the event:

Using Google AdWords for Business, Non-Profits and Artists

Google AdWords

Competitors to Google AdWords:
Yahoo! Search Marketing
Microsoft adCenter

Keyword Tools:
Google Keyword Tool
Google Search-Based Keyword Tool
Google Trends
Wordtracker Keyword Tool

It’s not about doing EITHER AdWords OR Search Engine Optimized Content (SEO):
It’s about promoting the SEO content you’ve invested so much in creating.

Steps to Get Started:
1. Build Keyword List
2. Create Website “Landing Pages” Based on SEO Content
3. Create Ad Copy

Establish Budget:
Cost-Per-Click
Daily Budget
Monthly Cost
Bidding on Keywords

For Non-Profits:
Google Grants http://www.google.com/grants/details.html

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