NeedleMine’s areas of expertise:
- Pay-Per-Click Advertising (PPC)
- The process of bidding for ad placement at search engines to earn targeted traffic when related search queries are performed
- Examples: Keyword research, Google AdWords, Yahoo! Search Marketing
- Search Engine Optimization (SEO)
- Content development to generate high rankings in the “organic” results of search engines
- Examples: Targeted content development, link building, technical content optimization, keyword research
- Targeted Content Development
- Development of creative content that will generate traffic from specific audiences.
- Examples: White papers, videos, linkbait content
- Conversion Rate Optimization (CRO)
- Conversion of web traffic to leads or customers by improvement to content, user-experience, and the flow.
- Examples: page testing (AB and multivariate), sign-up or purchase process adjustments click-through-rate (CTR) improvements
- Social Media Marketing (SMM)
- The process of leveraging social media platforms (small and large) to earn visibility and traffic
- Examples: Twitter presence, Facebook pages, LinkedIn presence, distribution of content through StumbleUpon, Reddit, Digg, etc.
- Email Marketing
- Collection of email addresses from potential leads and marketing to them via email
- Examples: Email newsletters, offer-focused emails
- Online Public Relations
- Creation of targeted and search engine optimized content distributed to media in order to spread brand awareness and generate traffic
- Examples: PR Newswire, Business Wire, working with a PR agency
- Display Advertising
- Placing ads on third-party websites with the goal of driving traffic and creating brand awareness
- Examples: Banner ads, video ads, interactive ads
If you have any questions about any of these disciplines, please don’t hesitate to contact us: