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	<title>NeedleMine &#187; Apple</title>
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		<title>Seth Summarizes So Succinctly: Microsoft Ad Campaign</title>
		<link>http://www.needlemine.com/2008/09/seth-summarizes-so-succinctly-microsoft-ad-campaign/</link>
		<comments>http://www.needlemine.com/2008/09/seth-summarizes-so-succinctly-microsoft-ad-campaign/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 15:27:38 +0000</pubDate>
		<dc:creator>Tom Lewis</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Brandbuilder]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[Thanks Seth Godin for boiling the problem I have with Microsoft&#8217;s new ad campaign down to the basics.
I blathered on, as I tend to do, over at The Brandbuilder, but Godin got it down in just a couple sentences.
I&#8217;ve been to Redmond several times and I have yet to run into the &#8220;passion&#8221; he describes. [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks Seth Godin for boiling the problem I have with Microsoft&#8217;s new ad campaign <a title="Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html" target="_blank">down to the basics</a>.</p>
<p>I blathered on, as I tend to do, over at <a title="The Brandbuilder" href="http://thebrandbuilder.wordpress.com/2008/09/19/im-a-pc-microsoft-unveils-new-ads/" target="_blank">The Brandbuilder</a>, but Godin got it down in just a couple sentences.</p>
<p>I&#8217;ve been to Redmond several times and I have yet to run into the &#8220;passion&#8221; he describes. Yes, a PC is cheap or &#8220;cost-effective&#8221;, but the telling thing is that the most expensive PC will not run as well as your average Mac and a cheap PC is next to useless for anything other than your most basic word processing but they won&#8217;t even surf the web well &#8211; you might as well get a Mac Mini.</p>
<p>For those that bemoan how expensive Macs are, they are just toting the party line &#8211; they kind of sound like Republicans ruminating about how Democrats aren&#8217;t any good at national security. They should check out resources like <a title="Low End Mac" href="http://lowendmac.com/" target="_blank">The Low End Mac</a> among others.</p>
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