It does raise the spectre of moving to a new company as either a web analyst or consultant and then being responsible for a domain that has been using circumspect tactics. It was only a couple years ago that BMW.de was banned by Google for practices that they frowned upon.

Can you imagine starting up a job somewhere and being faced with the task of salvaging a company’s reputation without knowing that’s what you were in for? SEOMOZ provides a forensic methodology to see how deep the problem might be before you sign off on the responsibility. You can find out fairly quickly if you are in for trouble.