Inbound Marketing: SEO, AdWords, and Content Strategy

Boston Web Innovators Group 3/10/2009

Posted: March 10th, 2009 | Author: Thomas Attila Lewis | Filed under: Uncategorized | Tags: , , , , | No Comments »

Another great WebInno Group meetup that I covered for Bostonist. I was a bit alarmed that the next one isn’t until summer as these are getting even farther apart. I would suggest that they put a limit on reservations and enforce them. Get my full story at Bostonist.


Bostonist Attends Web Innovators Group 03/10/2009 from Tom Lewis on Vimeo.


The Daily Dilly

Posted: October 2nd, 2008 | Author: Tom Lewis | Filed under: Daily Dilly, Google Analytics | Tags: , , , | No Comments »

Today’s most actionable post comes from Avangate’s Claudiu Murariu: 4 Tools to Get More from Your Google Analytics

Of the four tools offered, these two made the most sense:

  • “Google Analytics Report Enhancer by RoiRevolution. Brings up tens of new reports in Google Analytics. It also calculates for you “True Time on Site”, which is the average time spent on site, excluding all bounces.
  • Google Analytics Downloader by Juice Analytics. Adds a highly valuable button to your keywords and referrers reports, stating who sent you unusual traffic. Really great info can be brought out of it.”

On that post there’s also a link to Avangate’s Analytics miniBible for Software Vendors which is well worth reading. I was introduced to Avangate by Adriana Iordan who began following my Twitterfeed at the Business of Software Conference in September.  Check out the article I wrote on that conference at Bostonist.