I was pleaesed that after the meeting, one of the two fellows created a Twitter account, and has twittered – perhaps 3 or 4 times. What is even more frustrating is that they didn’t create a Twitter account for the magazine – they aren’t rebroadcasting their content, the content they want me to support with my advertising dollars. The content that my ad will run next to.

Fail.

Every media/marketing/communications professional needs to be on Twitter. They don’t need to be on Twitter all day every day, but they need to be there. Any print property, if they have a shred of hope to sustain themselves, needs to have a Twitter account and they need to establish themselves, on Twitter, as experts in their area. They need to be accessible and to make their content accessible via Twitter – or they might as well hang up their hats and move on.

It sounds dire but it’s just common sense, get with the program.