Seth Summarizes So Succinctly: Microsoft Ad Campaign

Thanks Seth Godin for boiling the problem I have with Microsoft’s new ad campaign down to the basics.

I blathered on, as I tend to do, over at The Brandbuilder, but Godin got it down in just a couple sentences.

I’ve been to Redmond several times and I have yet to run into the “passion” he describes. Yes, a PC is cheap or “cost-effective”, but the telling thing is that the most expensive PC will not run as well as your average Mac and a cheap PC is next to useless for anything other than your most basic word processing but they won’t even surf the web well – you might as well get a Mac Mini.

For those that bemoan how expensive Macs are, they are just toting the party line – they kind of sound like Republicans ruminating about how Democrats aren’t any good at national security. They should check out resources like The Low End Mac among others.