I focused on measurement because I’m working on an analytics presentation for the local technology collaborative.

Here’s the list:

1) Inbound Marketing

2) Content Marketing

3) Social Web

4) Search

5) Measurement

6) Web Software Solutions

7) Next Generation Leaders

Value-Based Pricing

9) Mobile

10) Website Development

I highlighted 1, 2, 3, 4, 6, 9, and 10 because the effectiveness of those efforts and their calibration will be determined by #5, Measurement. If the measurement infrastructure isn’t there, and if the time isn’t set aside to gather and analyze the data, it is 100% guaranteed that organization resources: money, and perhaps even more importantly, time, will be spent ineffectively, thus jeopardizing delivering on goals and otherwise undermining the organization’s mission. It could be argued that if you don’t have the time to establish metrics to determine the success of your projects, then you don’t have the time to even begin the engagement of your project.